Nestled at the base of Mount Kilimanjaro, Moshi is the coffee producing centre of the country. All around the town and on the slopes of Kilimanjaro, there are vast plantations of coffee blanket covering the area.

Coffee is a mainstay of life in Moshi, and the seasonal coffee auctions, whereby wholesale coffee is bided for by international buyers, packaged and sold, is an event not to be missed if you’re in town. In addition to the coffee auction, Moshi’s coffee roasting factory is a sweet-smelling insight into the production of this famous beverage.

Sugar plantations are also of central importance to the region’s economy and can be seen outside of town. Cultural tourism programmes can arrange for short hikes and daytrips to tribes and villages, and tours to nearby crops and coffee farms.

Walks around Moshi town and a trip to the coffee auction that is held here are activities of interest to passing visitors, but the main reason visitors come to Moshi is to climb Mount Kilimanjaro, the mountain whose thick clouds and snow-capped peak towers over the agricultural town.

Whether you are in Moshi to scale to the top of Africa or learn more about coffee growing and production, Moshi is a quiet haven of tranquil peace whose quiet streets offer a warm welcome in a beautiful setting.